On Monday the Department for Transport’s Think! campaign launched an HGV ‘safety’ campaign that has been universally panned by cycling organisations and campaigners. There’s a very good summary of the reasons why here.

The intention of the video is apparently to show the risks of ‘undertaking’ HGVs when they are about turn. But the video itself is, frankly, a mess. It initially shows an implausible situation – a lorry travelling on the wrong side of the road on a 20mph street, with a cyclist somehow managing to travel even faster on their inside.

Why is the lorry right over on the wrong side of the road, so far from the junction? I can’t think of any reasonable explanation. Most likely the driver has started to overtake the person cycling, who has then implausibly  managed to accelerate and move ahead of the HGV.

This is followed by a shot, accompanied by tasteless clips of meat…