The Tour De France has delivered probably the single best video to underline the need to make cycling a serious transport option. If you are a councillor, MP, or work for a council, you need to spend 5 minutes and watch this video. Then you need to watch it again AND every time you commission a transport/public space project you need to watch it again.
AND you absolutely must go visit Utrecht. If you have a training budget, put yourself and your team on the http://www.hembrow.eu/studytour/ and transform your view of transport.
PS: If you work in the NHS you absolutely should also probably watch this.