Inclusive branding…

The way the council sometimes deals with Cycle Bath is to treat us like we’re just a bunch of people on two wheels with a fetish for lycra and riding fast on pavements. However the fight is about inclusive cycling.

Social Model of Disability

It is fully about tackling the social model of disability. Scope has a very good definition.

The social model of disability says that disability is caused by the way society is organised, rather than by a person’s impairment or difference. It looks at ways of removing barriers that restrict life choices for disabled people. When barriers are removed, disabled people can be independent and equal in society, with choice and control over their own lives.

Disabled people developed the social model of disability because the traditional medical model did not explain their personal experience of disability or help to develop more inclusive ways of living.

An impairment is defined as long-term limitation of a person’s physical, mental or sensory function.

Image is everything

To this end I’ve been rethinking the Cycle Bath branding and whether it truly reflects society.

Cycle Bath Proposed Logo

Bikes left to right:

  1. Wheelchair bike
  2. Dutch style bike with a child seat
  3. Child bicycle
  4. Cargo bike
  5. Wheelchair with eBike conversion kit
  6. Cargo trike
  7. Road bike
  8. City bike with child trailer
  9. Recumbent Trike

This is inspired by the work done by Highways England and their inclusive mobility vehicle design standard 1.2m wide x 2.8m wide vehicle they defined in IAN 195


Cycle Bath, at its core, is trying to tackle the social model of disability. Huge numbers of people want to cycle but feel our road space does not enable them to cycle. The roads are simply too dangerous. The bollards are set too close together. The council, and particularly councillors, simply have the wrong view of who cyclists are.


This has to change.

Give Feedback

Feedback is very welcome. The branding is being discussed in detail on facebook or leave a comment here.

PS It’s very hard to draw people 😀

[Edit] Latest one with a hand cycle leading the charge.

Cycle Bath Proposed Logo (25)



  1. I like and appreciate you efforts towards being inclusive. But, the one key bike that you left out in your design is the handbike. Probably the most common form of cycle for disabled people.

    While inclusivity is all well and good. There are a lot of improvements that need to be made, and in many cases, even current designs of cycle lane are entirely inappropriate for disabled cyclists.

    A prime example is a simple 2-way cycle lane. They are designed for the width and turning abilities of an upright bike. But, a handcycle, probably the narrowest type of disability cycle, is too wide to stay on one side of all the 2-way cycle lanes that I have seen. Additionally, many of the bends in those same lanes cannot be negotiated without taking up the entire lane or, in fact, getting stuck. That creates a hazard for any upright cycle as well as the handcyclists, and would likely result in a crash with two oncoming handcyclists given the width of their respective bikes.

    And this is the most simple case of a bike for disabled people that is reasonably close in size to an upright bike. This doesn’t take into account the various styles of handcycles that are wider, such as the more “touring” or “casual”, or even mountain handcycles. Further, it doesn’t take into account witch the wheelchair carrying cycles, side by sides, or even trailers with children in them not towed by disabled cyclists. Even a number of recumbent trikes are too large for the current breed of 2-way cycle lanes, due to their width and length.

    While the efforts to make cycling accessible for all are great, including disabled people, there is a lot missing in the planning and development to include the wide variety of cycles that are being ridden to actually make it accessible. With many of the current designs, there are a number of people disabled or not, that still cannot access cycle lanes.

    And as a side note: One of the often ignored factors is designing cycle lanes, particularly for disabled cyclists is ground clearance when including ramps and speed bumps. The most popular style of handcycle only has about 5cm of ground clearance and I’ve encountered plenty of ramps and speed reduction devices that I cannot ride over (and that’s beyond path width and gate issues).

      • Aye, that would be nice. I hate to see the recumbent left out but since you seemed to be more focused on disabled cycling, I think that fits nicely. Plus, handbikes also represent recumbents and trikes, so, win-win-win. Cheers

  2. Hello, I’m getting in touch as I teach Transport Engineering at University of Glasgow. I’d like to use your banner-logo to illustrate the Design for Cycling topic notes as a big part of the topic is engaging students in who they are designing for. Your design is ace. Would this be ok?

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